The Trade4less GmbH, headquartered in Pfullingen (Reutlingen) is a large, German internet discounter in the area of gaming / video game accessory and consumer electronics under the own brands EAXUS and Madrics, as well as remaining stock trade focusing on multimedia articles, electrical appliances and other electronics.

The distribution is focused selectively on Europe-wide wholesalers, as well as price-conscious end customers.


  • Beginning of trading activities as sole proprietor with head office in Reutlingen
  • Introduction of own brand EAXUS
  • Expansion of wholesale
  • Conversion to Trade4less GmbH
  • Move to new office and warehouse building in Reutlingen
  • Beginning of remaining stock trade with focus on multimedia articles, electrical appliances and other electronics
  • Trade4less educates in the fields of media design, office system and storekeeping
  • Award of the eBay star on the "Walk of Stars" for the achievement of over 100.000 positive feedbacks
  • is elected at a reader and member survey from Zentrada central market among the 20 most popular and most widely used online shops of wholesalers
  • Outsourcing warehouse, logistics and fulfillment
  • Selection from over 200 applicants for the promoted PROZEUS project by the Federal Ministry for Economic Affairs and Technology to the introduction of item identification and serialization of products with GTIN and GS1 data matrix (global valid item identification based on the GS1 standards for bar code technology)
  • Over 2 million sold products in the area of electronics and multimedia; for the 4th time in consecutive award with the annual eBay platinum power seller awards
  • Acquisition of trademark rights of the insolvent competitor of Madrics
  • 250.000th eBay rating
  • Nomination "BestStore choice 2010" by the price comparison portal
  • Trade4less under the top 50 eBay power sellers in Germany
  • Selection of new and even more efficient logistics and fulfillment outsourcing partner
  • Start drop shipping offer
  • Move to new office premises to Pfullingen (Reutlingen)
  • Re-launch of the own shop with more powerful shop system
  • Introducing live shopping and daily deal offers
  • Introduction of fulfillment service
  • Integration of the premium live chat support Livezilla in the online shop - free, simple and fast customer service
  • Trade4Less celebrates 10-years old company anniversary
  • Introduction of the new newsletter design
  • Visit of the Chamber of Commerce and Industry (IHK) on the occasion of the 10-years old anniversary in 2013
  • Introduction of bigger, more detailed product photos for a more customer-friendly view
  • Redesign of the eBay store and integration of a more intelligent cross-selling tool
  • Convocation of the manager Vu Nguyen as a member of the IHK committee
  • Customer friendliest online store in consumer electronics (13th place, Focus Test Online Shop)
  • Member of Händlerbund initiative FairCommerce against misuse of warnings in online trading
  • Redesign of the B2B and B2C newsletters, including optimization for mobile devices
  • Trade4less becomes Amazon supplier
  • Start of own trading activities on the Amazon Marketplace
  • Trade4less again receives highest customer satisfaction: Customer friendliest online store in consumer electronics (9th place, Focus Test Online Shop)
  • Optimized responsive design for eBay listings: Contemporary look, bigger product images for desktop and tablet devices, more customer-friendly view and operation
  • Redesign of the Trade4less logo: first implementation of a figurative mark, new coloring
  • Relaunch of our Online Shop under the domain Optical redesign, responsive design, customer-friendly structure, new chat system
  • Shop certification by Trusted Shops and integration of the evaluation function for more transparency, security and customer satisfaction
  • Move to more modern office building in Pfullingen near Reutlingen
  • Use of renewable energies for the sustainable protection of the environment:
    ✓ Coverage of the entire electricity requirement via the in-house hydroelectric power plant
    ✓ Charging station for electric cars on our company car park
  • Start of the sale via
  • Trade4less celebrates its 15th company anniversary
  • Trade4less celebrates its one millionth sale
  • Reappointment of the managing director Vu Nguyen as a member of the IHK committee

Publication for the 10- years old company anniversary:
Zentrada Magazine, September 2013

This year the Trade4Less GmbH celebrates 10-years old company anniversary. Executive director Vu Nguyen reviews with pride on the last and eventful years - a time in which much has evolved.

Executive director Vu Nyugen in his office

Vu Nguyen started his trading activities ten years ago - at that time still on a smaller scale as a sole proprietor with head office in Reutlingen. The following year the own brand ‚EAXUS‘ has been introduced that even still today exists successfully in the range of Trade4Less and has become an impetus for an expansion to the wholesale trade. In 2005, the company receives the today‘s name "Trade4Less GmbH". Still in the same year, Vu Nguyen moves with his employees to Betzingen in a bigger building with storage facilities and starts there a successful shipping and wholesale for multimedia and electronics articles. In the last years, Trade4Less has turned out from a mail order company to a large, successful Internet discounter. The employees are trained within the own company in the fields of media design, office system and stock-keeping. 2009 Trade4Less finally takes over the trademark rights of the premium brand 'Madrics' and so continues to grow. Being aware of the meaning of the Internet, at Trade4Less the courses for this area are set quickly – a modern and customer-friendly online shop belongs to it. Numerous online awards and the status as one of the largest sellers on eBay speak for itself. Today the Trade4Less GmbH has a head office in Pfullingen (Reutlingen), a logistics center in Haiterbach and has an extensive range of products, as well as a storage yard for 3000 pallets available.

Also in the matter of logistics at Trade4Less nothing is left to chance.

The company has over 500.000 private and 800 commercial customers in over 30 countries. Originally originated from an idea, the company has now developed into a successful player in the trade that also wants to continue to grow in the future and to celebrate a further anniversary in ten years.

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