+49 (0)7121-386967 (Mo. - Fr.: 9:00 to 16:00, free from German landlines)
Satisfied customers
about 500,000 private & 8.000 commercial
Revocation right

The Trade4less GmbH, headquartered in Pfullingen (Reutlingen) is a large, German internet discounter in the area of gaming / video game accessory and consumer electronics under the own brands EAXUS and Madrics, as well as remaining stock trade focusing on multimedia articles, electrical appliances and other electronics.

The distribution is focused selectively on Europe-wide wholesalers, as well as price-conscious end customers.


  • Beginning of trading activities as sole proprietor with head office in Reutlingen
  • Introduction of own brand EAXUS
  • Expansion of wholesale
  • Conversion to Trade4less GmbH
  • Move to new office and warehouse building in Reutlingen
  • Beginning of remaining stock trade with focus on multimedia articles, electrical appliances and other electronics
  • Trade4less educates in the fields of media design, office system and storekeeping
  • Award of the eBay star on the "Walk of Stars" for the achievement of over 100.000 positive feedbacks
  • https://www.trade4less.de is elected at a reader and member survey from Zentrada central market among the 20 most popular and most widely used online shops of wholesalers
  • Outsourcing warehouse, logistics and fulfillment
  • Selection from over 200 applicants for the promoted PROZEUS project by the Federal Ministry for Economic Affairs and Technology to the introduction of item identification and serialization of products with GTIN and GS1 data matrix (global valid item identification based on the GS1 standards for bar code technology)
  • Over 2 million sold products in the area of electronics and multimedia; for the 4th time in consecutive award with the annual eBay platinum power seller awards
  • Acquisition of trademark rights of the insolvent competitor of Madrics
  • 250.000th eBay rating
  • Nomination "BestStore choice 2010" by the price comparison portal https://www.Schottenland.de
  • Trade4less under the top 50 eBay power sellers in Germany
  • Selection of new and even more efficient logistics and fulfillment outsourcing partner
  • Start drop shipping offer
  • Move to new office premises to Pfullingen (Reutlingen)
  • Re-launch of the own shop https://www.trade4less.de with more powerful shop system
  • Introducing live shopping and daily deal offers
  • Introduction of fulfillment service
  • Integration of the premium live chat support Livezilla in the online shop - free, simple and fast customer service
  • Trade4Less celebrates 10-years old company anniversary
  • Introduction of the new newsletter design
  • Visit of the Chamber of Commerce and Industry (IHK) on the occasion of the 10-years old anniversary in 2013
  • Introduction of bigger, more detailed product photos for a more customer-friendly view
  • Redesign of the eBay store and integration of a more intelligent cross-selling tool
  • Convocation of the manager Vu Nguyen as a member of the IHK committee
  • Customer friendliest online store in consumer electronics (13th place, Focus Test Online Shop)
  • Member of Händlerbund initiative FairCommerce against misuse of warnings in online trading
  • Redesign of the B2B and B2C newsletters, including optimization for mobile devices
  • Trade4less becomes Amazon supplier
  • Start of own trading activities on the Amazon Marketplace
  • Trade4less again receives highest customer satisfaction: Customer friendliest online store in consumer electronics (9th place, Focus Test Online Shop)
  • Optimized responsive design for eBay listings: Contemporary look, bigger product images for desktop and tablet devices, more customer-friendly view and operation
  • Redesign of the Trade4less logo: first implementation of a figurative mark, new coloring
  • Relaunch of our Online Shop under the domain https:www.trade4less.net: Optical redesign, responsive design, customer-friendly structure, new chat system
  • Shop certification by Trusted Shops and integration of the evaluation function for more transparency, security and customer satisfaction
  • Move to more modern office building in Pfullingen near Reutlingen
  • Use of renewable energies for the sustainable protection of the environment:
    ✓ Coverage of the entire electricity requirement via the in-house hydroelectric power plant
    ✓ Charging station for electric cars on our company car park
  • Start of the sale via Real.de (today Kaufland.de)
  • Trade4less celebrates its 15th company anniversary
  • Trade4less celebrates its one millionth order
  • Reappointment of the managing director Vu Nguyen as a member of the IHK committee
  • Relaunch of the new online store with modern design and customer-friendly structure
  • Relocation of our warehouse to the vicinity of Cologne: more central location for faster delivery of orders
  • Trusted Shops Award: Excellent Shop Award - for 5 years of Trusted Shops certification with best service and real security
  • Trade4Less celebrates 20 years in business

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